If you have ever wondered how to write articles with a high SEO score, this guide will show you step by step how to create content that ranks well on Google and connects with UK readers. Getting a high SEO score is key to making sure your target audience can find your content.
1. Start with a plan: The first step in learning how to write articles with a high SEO score
Never start writing without a plan. A content outline is your blueprint. It keeps your article focused on the main goal: answering a user’s search query.
1. Find your main keywords for articles with a high SEO:
This is the central topic. Use tools like Semrush or Google’s Keyword Planner to find a phrase people are searching for. For the UK, add local words like “UK,” “London,” or “best UK” (e.g., “best marketing firms in London”).
2. Check your competition for articles with a high SEO:
Look at the top-ranking pages. See how long their articles are and what sections (H2s, H3s) they use. Your article should aim to be more helpful and complete.
3. Map your headings:
Plan your H2 and H3 headings to cover every part of the topic. This creates a clear structure for both readers and Google.
2. Write for your reader first
Google’s main aim is to give users a great experience. Your content must be useful, easy to read and trustworthy.
Use the PAS formula for your intro:
Problem: Start with the reader’s pain point. “Struggling to find a reliable website designer in Manchester?”
Agitate: Gently make the problem feel bigger. “A bad website can lead to lost customers, decreased sales and high bounce rates.”
Solve: Offer your article as the answer. “This list of the top-rated web designers in Manchester will help you find a trusted professional quickly.”
Keep it Simple: Aim for a readability level that a 12-year-old could understand. Use short sentences and paragraphs. Avoid complex words when simple ones will do.
Break Up Text: Use bullet points, numbered lists and images. Nobody likes a solid wall of text.
3. Craft a headline that gets clicks for articles with a high SEO
Your headline is the first thing people see in search results. A great headline gets more clicks, which tells Google your page is useful.
A Simple formula for writing articles with a high SEO score:
Number + Keyword + Benefit/Descriptor + Year
Example: “7 Best Walking Boots for UK Rain & Mud (2025 Guide)”
Why it works: Numbers promise an easy-to-read list. The year “2025” shows the information is current. Including “UK” makes it instantly relevant to your audience.
4. On-page SEO Basics: Building blocks of articles with a High SEO Score
These are the technical signs that help Google understand your page.
Title Tag: This is the clickable headline in the search results. Keep it under 60 characters and include your main keyword.
Meta Description: This is the short description under the title. Write a compelling summary under 155 characters to encourage clicks. Include your keyword naturally.
Headers (H1, H2, H3):
- H1: Your article’s main title. Use only one.
- H2s: These are your main section headings. They should include your keyword and related terms.
- H3s: These are sub-headings that break down an H2 section.
URL Slug: Keep the page URL short and descriptive (e.g. best-walking-boots-UK).
5. Use links to build authority
Links help both users and search engines navigate your site and see you as an expert.
Internal Links: Link to other relevant pages on your own website. This keeps people reading and shows Google how your content is connected. Use descriptive words for the link (e.g., “our guide to waterproof jackets” instead of “click here”).
Outbound Links: Link to other high-quality, authoritative websites. For a UK audience, this means linking to sources like GOV.UK, the NHS website, or the National Trust. This builds trust and shows you’ve done your research.
6. Show you are an expert (E-E-A-T)
Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) are very important. You need to show why readers should trust you.
For a UK Audience:
- Use UK English: Spellings like “colour,” “optimise,” and “centre.”
- Be Local: Mention specific UK towns, cities, and cultural references.
- Cite UK Sources: Use data and quotes from UK experts and organisations.
- Show Author Credentials: Have a short bio that explains why the author is qualified to write on the topic.
Final Thought: Good SEO is not about tricking Google. It’s about planning carefully, writing helpful content for people, and making sure your website is easy to use. By following these steps, you’ll know exactly how to write articles with a high SEO score that are built to rank and built to last.