Simply Posting on Social Media is Not Marketing.
By Godfrey Mushandu In the contemporary landscape of digital communication, the allure of social media as a marketing tool is undeniable. Businesses, both large and small, often gravitate toward these platforms, attracted by their vast reach and the illusion of simplicity they offer. However, a common misconception has taken root: the belief that merely posting […]
IMPORTANCE OF BRANDING IN MARKETING
Branding is the process of creating a unique name, design, symbol, or a combination of these elements that identifies and distinguishes a product, service, or company from its competitors in the minds of consumers. In simpler terms, branding is the way a business or organisation presents itself to the world and how it is perceived […]
Mastering the Art of Social Media Management
In today’s digital age, managing social media accounts effectively is crucial for businesses and individuals alike. Whether you’re a small business owner, a digital marketer, or simply someone looking to boost your online presence, understanding how to manage social media is key. Here are some of the steps to help you navigate the world of social media management.